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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Author(s): Cheryl Nakata
Palgrave MacMillan | 2009 | English | 9781349300464 | 320 pages
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Marketing the City
Author(s): H. Smyth (Author)
Routledge | 2015 | English | 9781138995666 | 316 pages
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If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management
Author(s): Peter Cheverton (Author)
Kogan Page Business Books | 2002 | English | 9780749437282 | 180 pages
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Financial Services Marketing: A Guide to Principles and Practice 4th Edition
Author(s): Christine Ennew (Author), Nigel Waite (Author), Róisín Waite (Author)
Routledge | 2024 | English | 9781032504643 | 662 pages
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Zara and her Sisters: The Story of the World's Largest Clothing Retailer 2009th Edition
Author(s): Enrique Badía (Author)
Palgrave Macmillan | 2009 | English | 9780230229914 | 288 pages
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This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits 51221st Edition
Author(s): Tad Lathrop (Author)
Billboard Books | 2007 | English | 9780823077885 | 288 pages
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MARKETING: A RELATIONSHIP PERSPECTIVE 2nd Edition
Author(s): Svend Hollensen (Author), Marc Oliver Opresnik (Author)
World Scientific US | 2019 | English | 9781944659622 | 520 pages
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Global Marketing: A Decision-Oriented Approach 4th Edition
Author(s): Svend Hollensen (Author)
Pearson College Div | 2007 | English | 9780273706786 | 714 pages
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City Branding: Theory and Cases 2011th Edition
Author(s): K. Dinnie (Author)
Palgrave Macmillan | 2010 | English | 9780230241855 | 269 pages
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The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape 2012th Edition
Author(s): Paolo Sigismondi (Author)
Springer | 2013 | English | 9781461429722 | 152 pages
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