Global

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim a...

Shifting the Marketing Mindset Author(s): Clara Millard Dereudre (Author) Publisher: Routledge Publication Date: August ...

Sport and Corporate Nationalisms Author(s): Michael L. Silk (Editor), David L. Andrews (Editor), C. L. Cole (Editor) Pub...

Sport and Corporate Nationalisms Author(s): Michael L. Silk (Editor), David L. Andrews (Editor), C. L. Cole (Editor) Pub...

E-Content: Technologies and Perspectives for the European Market Softcover reprint of hardcover 1st ed. 2005 Edition Aut...

Schaffe Vertrauen, rede darüber und verdiene daran: Kommunikationspraxis und Performance Measurement von Corporate Cultu...

Marketing Effectiveness: Applying Marketing Science for Brand Growth Author(s): Sorin Patilinet (Author), Jane Wakely (F...

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities 2014t...

Brand Global, Adapt Local: How to Build Brand Value Across Cultures Author(s): Katherine Melchior Ray (Author), Nataly K...

Human-Centered Marketing: How to Connect with Audiences in the Age of AI Author(s): Ashley Faus (Author), Jay Schwedelso...