Wow! eBook
Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Author(s): Cheryl Nakata
- Publisher: Palgrave MacMillan
- Publication Date: July 16, 2009
- Language: English
- Print length: 320 pages
- ISBN-10: 1349300462
- ISBN-13: 9781349300464
Book Description
PART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata & E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today’s Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture’s Consequences; S.Askegaard , D.Kjeldgaard , & E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas & C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan & X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu & C.Dale PART VI REFLEXIVE CONSIDERATIONS Reflexive Considerations of Culture Theories in Global Marketing; C.Nakata INDEX
