MARKETING: A RELATIONSHIP PERSPECTIVE 2nd Edition

Professor Dr Marc Oliver Opresnik is a Professor of Marketing and Management, and Member of the Board of Directors at SGMI St. Gallen Management Institute, a leading international business school. He is also a Professor of Business Administration, in particular Marketing, at Luebeck University of Applied Sciences, as well as a Visiting Professor to international universities. He has 10 years of experience working in senior management and marketing positions for Shell International Petroleum Co. Ltd. Prof. Dr Opresnik is the author of numerous articles and books. Along with Kevin Keller and Philip Kotler, the world’s most renowned marketing professor, he is the co-author of the German edition of Marketing Management, frequently touted as the “bible” of marketing. He is also co-editor and member of the editorial board of several international journals, such as Transnational Marketing and The Journal of Futurecast in Marketing and Management. He was appointed Senior Executive Vice President Education and Chief Research Officer at Kotler Impact Inc., the internationally operating company of Philip Kotler. As President of his consulting firm, Opresnik Management Consulting, Prof. Dr Opresnik works as a coach, keynote speaker, and consultant for numerous institutions, governments, and international corporations, including Google, Coca-Cola, McDonald’s, Dräger, RWE, SAP, Porsche, Audi, VW, Shell International Petroleum Co Ltd., Procter&Gamble, Unilever, L’Oréal, Bayer, BASF, and adidas. More than 100,000 people have benefited professionally and personally from his impulses, and experienced him as a coach in seminars on marketing, sales, and negotiation, and as a speaker at conferences all over the world including locations like St. Gallen, Davos, St. Moritz, Berlin, Houston, Moscow, London, Paris, Dubai, and Tokyo. With his many years of international experience as a trainer, author, keynote speaker, and consultant, Prof. Dr Marc Opresnik is one of the most renowned marketing, management, and negotiation experts.