The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
by: Köcher, Sören
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Publisher: Springer Fachmedien Wiesbaden(2015/4/14)
Language: English
ISBN-10: 3658095423
ISBN-13: 9783658095420
e-ISBN-10: 3658095431
e-ISBN-13: 9783658095437

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