“I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student’s own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic.” (Blog Business World, 24 September 2013)
“Advertising and Society is a wonderful way to inspire discussion among students on the leading controversies in advertising.”
―John Sweeney, University of North Carolina at Chapel Hill
“This point/counterpoint approach looks inside our multi-faceted advertising industry. But it’s also a look inside ourselves as we examine our own beliefs. If you want your students to become critical thinkers, this is the book.”
―Sheri Broyles, University of North Texas
From the Inside Flap
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique ‘point/counterpoint’ format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.
From the Back Cover
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique ‘point/counterpoint’ format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.
About the Author
Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.
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