Wow! eBook
The Cambridge Handbook of Behavioural Data Science
Author(s): Ganna Pogrebna (Editor), Thomas T. Hills
- Publisher: Cambridge University Press
- Publication Date: 31 May 2026
- Language: English
- Print length: 650 pages
- ISBN-10: 1108940560
- ISBN-13: 9781108940566
Book Description
Editorial Reviews
Review
‘An authoritative, up-to-date, comprehensive and deeply thoughtful survey of the exciting project of using the digital traces left by real-world behaviour to help understand individuals and societies.’ Nick Chater, Warwick Business School, author of The Mind is Flat
‘This is such an important book, arriving as it has when we’re in the midst of the AI revolution. Chock full of distinguished researchers, the book gets readers into the interstices of where AI is taking us, allowing readers to dwell on AI’s implications. It’s a must read for anyone wanting to dig deep on behavioural data science and where the current technological revolution will take us. I strongly recommend it.’ Graham Kenny, Managing Director, Strategic Factors, regular author on strategy and AI in the Harvard Business Review
‘While machines grow smarter, human behavior remains beautifully complex. This brilliant handbook offers a rare and rigorous guide to understanding behavior in our rapidly evolving digital age. Thoughtful, systematic, and deeply interdisciplinary, it should be essential reading―because data alone won’t shape the future. Understanding human behavior will.’ Samuel Salzer, behavioral advisor in AI and product design
About the Author
Thomas T. Hills is Professor in the Department of Psychology at the University of Warwick. He studies how humans search, explore, and navigate complex environments across memory, decision-making, and creativity. His research integrates experiments, big data, network science, and AI to understand cognitive behaviour and societal evolution. He published widely on language, culture, and scientific communication. He is the author of Behavioral Network Science: Language, Mind, and Society (2024).
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