Wow! eBook
The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. 2nd Edition
Author(s): Paula Peters (Author)
- Publisher: Adams Media
- Publication Date: April 17, 2006
- Edition: 2nd
- Language: English
- Print length: 240 pages
- ISBN-10: 1593374976
- ISBN-13: 9781593374976
Book Description
From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
- Blogs and blogging
- Pay-per-click advertising
- Search engine optimization
- E-mail offers
- E-newsletters
Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
Editorial Reviews
About the Author
Paula Peters is a full-time writer and entrepreneur with almost a decade of experience writing technical and marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by hundreds of business owners and executives throughout the Midwest.
