The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets (Little Books. Big Profits)

“This 208–page, coat–pocket–size book also comments on why people often muff planning their financial futures. “We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight–minute phone conversation,” the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser.” WSJ

The timing couldn′t be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst′s lessons are timeless: the importance of diversification, matching assets to goals and not “confusing a bull market for brains.” He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first–time clients and prospects but junior planners as well. Financial Planning

endearing American how–to business book all about investment . City AM Thursday 14 August 2008

The markets seem so crazy these days that an investor and we′re all investors now with our 401(k)s, retirements, and college educations to finance hardly knows where to turn. While we struggle, the affluent seem to do just fine. How do they do it? Two words: asset allocation. No one knows this better than David Darst, one of the world′s foremost and visionary experts on what it takes to make the most with your money.

In The Little Book That Saves Your Assets, Darst distills his immense knowledge into a gem of a guide that anyone can use. Based on a lifetime of clear thinking and innovative research borne out of decades of real–world experience, this book presents the art and science of asset allocation in a crisp, down–to–earth fashion. It′s like having your own chief investment strategist on call, just as the wealthy have, to guide you through the turbulent waters of the global financial markets.

Page by page, Darst describes the practical principles behind the process of managing your money in today′s challenging investment climate and stresses the substantial investment returns that the right mix of stocks, bonds, cash, gold, real estate, commodities, and other assets can bring to your portfolio. He also explains the critical concept of correlation and how to spread your investments among uncorrelated asset classes to enhance returns and reduce the risks of long–term investing.

With the burden of investment responsibility shifted squarely onto the shoulders of individuals, positioning your portfolio for optimal long–term performance has taken on even greater meaning. Bottom line: if you don′t manage your investments in a professional fashion, you′ll suffer for it. With The Little Book That Saves Your Assets as your guide, Darst will put you on a path that will help you maximize your returns and achieve your life goals. Whether you decide to do it on your own or with the help of a trusted advisor, you need to understand the ins and outs of asset allocation, and this book will help you learn what the wealthy have long known that 80% of investment returns are found to come from correct asset allocation.

Wealthy individuals and financial institutions have successfully used the asset allocation strategies outlined by David Darst to protect and grow their assets. Let The Little Book That Saves Your Assets show you how to do this too.