Wow! eBook
The Secrets of Success in Marketing: How to accelerate your marketing performance
Author(s): Ian Linton (Author)
- Publisher: FT Press
- Publication Date: January 7, 2011
- Edition: 1st
- Language: English
- Print length: 280 pages
- ISBN-10: 0273742442
- ISBN-13: 9780273742449
Book Description
Real world marketing for real world professionals everything you need to know to be the best in the business.
Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief.
These are the real secrets, all learned from years of experience and successful marketing, and theyre the secrets that the seriously successful use to stay ahead of the game.
A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.
Editorial Reviews
From the Back Cover
Do you want to create ordinary or extraordinary marketing campaigns?
These are real secrets. Pearls of wisdom learnt through years of successful marketing. They are secrets that the seriously successful use and the elusive ingredients others wish theyd been told. They will ensure that you create sensational campaigns and drive the success of any brand or product forward for years to come.
Here are 16 core principles that you can use to deliver the very best results. Discover how to build an unforgettable story about your product, develop long-lasting relationships with customers, gain power from other brands, and, most importantly, enlist the support from those around you, so you, and your marketing initiatives, keep going from strength to strength.
About the Author
Ian Linton has worked for clients such as Ford, Vauxhall, Barclays Bank, IBM, ICL, Cisco, HP, Dell, NEC, BP, Shell, PA Consulting, Ernst & Young, Office of the Deputy Prime Minister, as well as a wide range of small/medium organisations in the public sector and professional services. He also has strong writing credentials is the author of more than 20 published business books, mainly focused on continuing professional development in marketing and customer service.
