The New Strategic Brand Management

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noel Kapferer(Author)
Editorial Reviews
Review
"An authoritative, well-researched book." — getAbstract.com
About the Author
Jean-Noël Kapfereris an inteationally recognized authority on brands and brand management. A Professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northweste University. His other books includeReinventing the Brand(also Kogan Page).
Book Description