Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do
Author(s): Brett King (Author)
Publisher: Wiley
Publication Date: December 26, 2012
Edition: 1st
Language: English
Print length: 396 pages
ISBN-10: 1118589637
ISBN-13: 9781118589632
Book Description
The first edition of BANK 2.0―#1 on Amazon’s bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months―took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments―from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn’t need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
“On the Web and on Mobile, the customer isn’t king―he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.” ―Gerry McGovern, author of Killer Web Content
Editorial Reviews
From the Author
Late in 2011 WH Smith, my UK publisher, asked me to look at revising BANK 2.0 with a view to doing a paperback version for the UK markets. Thus, early in 2012 I sat down and started on the process, provisionally calling the new book “BANK 2.1”. However, when I got into the rewrite there was the realization that so much had changed between December 2009 (when I finished writing BANK 2.0) and today that it was turning out to be a much bigger task than I expected. In the end the new title “BANK 3.0” allowed me to take the central theme of the book in a new direction. The realization that multi-channel had gone from being a hygiene factor, to an essential survival element for retail FIs formed the basis of the premise “banking no longer a place” (also the subtitle for the book). While around 20% of the original BANK 2.0 content remains in the new book BANK 3.0, the new research on social media, mobile, wallets and the cloud all produced a significantly different book. As always by the time you finish writing a book in a highly dynamic space like FinTech, there were already areas that might have warranted revisions. Well… those will have to be in an upcoming eBooks I guess! I hope you enjoy BANK 3.0 – BK
From the Inside Flap
Praise for BANK 2.0
“The impact of the Internet and mobile devices has made therules in managing channels and how we reach customers a movingtarget. This book does something that no one I know has been ableto do thus farteach us to re-design our instincts first andthen our knowledge about how this moving target will evolve.” Emmanuel Daniel, Chairman, The Asian BankerJournal
“BANK 2.0 represents a view of the future of bankretailing and channel strategies for the next decade. The fact thatbanks take so long to respond to these changes to the status quomeans that any bank acting upon the key recommendations in thisbook will be a step ahead of the competition, and that surely is nobad thing. Now think what you could be if you acted upon all of therecommendations.” Chris Skinner, Chairman, Financial Services Club
“BANK 2.0 will change the way you think about banking inthe future. Audacious, provocative, and sometimes controversial,Brett King redefines the paradigm of consumer banking. Thiscompelling book is guaranteed to send your pulse racing and yourmind searching for a new strategy for your bank.” Suvo Sarkar, Executive Vice-President, Emirates NBD
“BANK 2.0 is informed by Brett King’s analysis of trendsin banking over many years. … I’ve worked with Brett and I haveseen some of the results; they explain why Brett is highly soughtafter as an authority on banking and how the industry is likely toevolve into the future.” Dr. Richard Petty, President, CPA Australia
From the Back Cover
The first edition of BANK 2.0―#1 on Amazon’s bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months―took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments―from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn’t need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
“On the Web and on Mobile, the customer isn’t king―he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.” Gerry McGovern, author of Killer Web Content
About the Author
Brett King is a three times bestselling author, a well known futurist and speaker, and the founder of a breakout new retail banking and lifestyle concept “Moven”. King was voted as American Banker’s Innovator of the Year in 2012, and was nominated by Bank Innovation as one of the Top 10 “coolest brands in banking”. He is widely considered the foremost global expert on retail banking innovation today.
King has been featured on CNBC, Bloomberg, BBC, Financial Times, The Economist, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker, Wired magazine and many more. He contributes regularly as a blogger on Huffington Post.
As an industry thought leader, King has delivered keynotes at conferences in more than 40 countries for organizations like Google, Forbes, Oracle, The Economist, SAS, SWIFT, Bloomberg, American Banker, ABA, Informa, World Council of Credit Unions, and others. He has served as an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement and Retail Banking Awards.
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