Wow! eBook
The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property 3rd Edition
Author(s): Adam Jolly (Author)
- Publisher: Kogan Page
- Publication Date: 3 May 2012
- Edition: 3rd
- Language: English
- Print length: 376 pages
- ISBN-10: 0749464151
- ISBN-13: 9780749464158
Book Description
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise – including editorial support and input from the European Patent Office – The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for ‘best practice’ in IP management.
Editorial Reviews
About the Author
Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
