Business Across Cultures

“… readable and informative.” (People Management, April 2004)

“… useful and informative … a valuable asset for any business library.” (Management Today, June 2004)

“… very accessible, with some excellent scenarios…an excellent read, if not essential.” (Personnel Today, 5th October 2004)

“…a lively, engaging read… (written in a) light-hearted style….” (www.dialogin.com)

Most work in this area tends to focus on knowledge of cultures. Business Across Cultures, however, is pioneering in its approach to knowledge for cultures. Trompenaars and Woolliams provide a new framework for dealing with the business implications of culture and provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures. There is an entirely different logic flowing through this book, one that breaks away from traditional Anglo-American thinking.

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of subjects handled in the other books of the series. Its particular aim is to provide executives with a cross cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.