Surviving Transformation: Lessons from GM's Surprising Turnaround
Author(s): Vincent P. Barabba (Author)
Publisher: OUP USA
Publication Date: 9 Sept. 2004
Edition: Illustrated
Language: English
Print length: 280 pages
ISBN-10: 0195171411
ISBN-13: 9780195171419
Book Description
Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM’s experience.
Editorial Reviews
Review
This book makes clear the successful journey to transformation does not start with the departure, it starts with the destination. ― Peter Drucker
Book Description
Surviving Transformation describes how General Motors reversed its dangerous decline and positioned itself for success in the 21st Century.
About the Author
Vincent P. Barabba currently, he serves as Chairman of the Market Insight Corporation and the Internet Home Alliance and is a fellow of the Diamond Cluster.
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