Starting a Business For Dummies 3rd UK Edition

Starting a Business For Dummies 3rd UK Edition book cover

Starting a Business For Dummies 3rd UK Edition

Author(s): Colin Barrow (Author)

  • Publisher: John Wiley & Sons
  • Publication Date: 29 Mar. 2011
  • Edition: 3rd UK
  • Language: English
  • Print length: 416 pages
  • ISBN-10: 0470978104
  • ISBN-13: 9780470978108

Book Description

A bestselling guide covering everything budding entrepreneurs need to know to get their business up and running

Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed. In addition to straightforward advice on all the business basics, this new and improved 3rd edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online – to help readers make the move from employee to successful entrepreneur.

Starting a Business For Dummies, 3rd Edition features new and updated content on:

Finding funding and business support in challenging times

Trimming costs, increasing margins and budgeting for beginners

Setting-up a home based business

Starting-up online, or creating an online presence for an existing business

Spotting financial cycles and preparing for economic ups and downs

Using the latest technology efficiently and profitably

Entering new markets, finding new products, diversification, forming partnerships and going global

Editorial Reviews

About the Author

Colin Barrow was, until recently, Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into twenty languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal. Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is on the board of several small businesses, is a University Academic Governor, and has served on the boards of public companies, venture capital funds, and on Government Task Forces.

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