Strategy in Practice: A Practitioner's Guide to Strategic Thinking 2nd Edition

This is a revised and updated edition of the successful executive guide to strategic thinking and practice. Developed from the author s experience in industry and packaged in a concise, accessible format, the text is ideal in training strategic managers.

More than ever, firms are seeking new ways to approach their strategy, if not to achieve strategic growth, then to counter threats with more effective defensive strategies. This revised edition offers students and executives further help in developing insight or getting the big picture through new frameworks.

The text provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking.

George Tovstiga achieves a rare balance with Strategy in Practice. It is a strategy guide that is clear enough, researched enough yet pragmatic enough to work in complex, international, multilingual contexts and in emerging economies. Moreover it is original and helpful focusing on creating value, not plans. Essential reading. Professor Jon Foster-Pedley, Dean and Director of Henley Business School in South Africa (Johannesburg)

The 2nd edition of Strategy in Practice provides new insight into the strategy process and explores how strategic thinking contributes to the creation of a differentiated value offering. George Tovstiga examines the role of sense making from spatial and process perspectives based on both high- and supporting-levels of strategic analysis. Strategy in practice case examples provide insightful illustration of how this occurs in the practice field. This book is highly recommended for both managers and students studying strategic management in various countries and across all industries. Professor Andrey G. Medvedev, Graduate School of Management (GSOM), St. Petersburg University, Russia

This book is excellent, for several reasons. It stresses how strategy can be much more practiced, more tangible. It puts heavy emphasis on the people that make effective strategies happen. A must for practitioners, students and academics alike. Professor Peter Lorange, Lorange Institute of Business, Zurich, Switzerland

Executives charged with the critical task of formulating a strategy for their business can be overwhelmed by the current profusion of tools and techniques that aspire to offer advice and insight into that process. Rather than mastering all of these, managers can now look to this book as a clever integration of the best of those ideas into a coherent and pragmatic approach to the development of strategy in any organization. It should become a vital tool for all strategists in the future. Professor David J. Collis, Harvard Business School, Cambridge, USA

George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School, University of Reading (UK), where he is Director of the Henley Executive Strategy Programme.