In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their ‘circle of strategic decisions’ framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter’s Five Forces, Ansoff’s Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
Editorial Reviews
Review
‘Planellas and Muni provide a concise, comprehensive, and compelling account of widely used strategic decisions’ issues and models. The book is a valuable resource for reflection on the process to follow and the questions to pose. It offers a range of insights enabling frameworks for anyone faced with the responsibility and challenge of making strategic decisions in organizations.’ Silviya Svejenova, Copenhagen Business School
‘Busy managers struggle to access the most important ideas they need when they face important choices. In Strategic Decisions, Planellas and Muni accurately and succinctly summarize thirty of the most widely used strategic models, including Porter’s Five Forces, Maubourne and Kim’s Blue Ocean Strategy, and Chesbrough’s Open Innovation. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is an invaluable reference for all MBA students, and a crucial guide for business managers as they confront strategic decisions.’ Henry Chesbrough, University of California, Berkeley
Book Description
For anyone faced with the challenge of making strategic decisions, this book will show readers how to choose the strategic models best suited to their needs.
About the Author
Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.
Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.
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