World Of Risk: A New Approach To Global Strategy And Leadership
Author(s): Mark Haynes Daniell (Author)
Publisher: World Scientific Publishing Co Pte Ltd
Publication Date: 28 May 2004
Language: English
Print length: 324 pages
ISBN-10: 9812387587
ISBN-13: 9789812387585
Book Description
This book takes a fresh and critical look at the leading sources of global risk ― terrorism, disease, crime, poverty, environmental damage and others ― and sets out a practical way to respond far better than we have to each risk area.Drawing from his state-of-the-art knowledge of global strategy as applied in the business world, the author provides analysis, insight, realistic strategies, and hope for a better way forward. His foresight has already been demonstrated. Early in the year 2000, he wrote: “Sadly, the history of mass terrorism is just about to be written. … Even the US is no longer a safe haven from foreign or local terrorists. … US policing has done little to limit the operations of terrorist Osama bin Laden. … The vulnerability of large government and civilian buildings and even military targets has also contributed to an increase in the scale of potential harm.”Without a more informed set of strategies and better global leadership, the catastrophe of 9/11 will only be a forerunner of many more disasters in the future. We can do much better. This important book shows us how.
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. "Sponsorship: For a Return on Investment" provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike.It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This is the first text to cover in-depth, sponsorship in the sports and leisure industries. It is an essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool.
Editorial Reviews
About the Author
Currently the Head of Sports Sciences at Northumbria University, Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.
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