Wow! eBook
Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns
Author(s): Clifford W. Brown Jr. (Author), Lynda W. Powell (Editor), Clyde Wilcox (Editor)
- Publisher: Cambridge University Press
- Publication Date: September 29, 1995
- Edition: 1st
- Language: English
- Print length: 200 pages
- ISBN-10: 0521497809
- ISBN-13: 9780521497800
Book Description
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.
