Rational Decision Making for Managers: An Introduction

Rational Decision Making for Managers features:

• separate chapters on robustness analysis and game theory
• a strong contextual discussion and clear structure
• a concise mathematical appendix

The book is essential reading for students studying business decision making, quantitative methods and business research methods. There is an accompanying website www.wileyeurope.com/college/towler including PowerPoint slides, teaching notes, and alternative routes through the text, additional exercises and further reading.

Rational decision-making tools are quantitative and analytical tools that managers use to make complex business decisions. Rational Decision-making for Managers provides students with a basic understanding of these techniques and helps them to recognise when they are appropriate. Sarah Keast and Michael Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the readers in their choice.

Rational Decision-making for Managers features:

• separate chapters on robustness analysis and game theory
• a strong contextual discussion and clear structure
• a concise mathematical appendix.

The book is essential reading for students studying business decision-making, quantitative methods and business research methods. There is an accompanying web site www.wileyeurope.com/college/towler including PowerPoint slides, teaching notes and alternative routes through the text, additional exercises and further reading.