Wow! eBook
Public Relations: A Practical Guide to the Basics Second edition
Author(s): Philip Henslowe (Author)
- Publisher: Kogan Page Business Books
- Publication Date: October 1, 2003
- Edition: Second edition
- Language: English
- Print length: 160 pages
- ISBN-10: 0749440724
- ISBN-13: 9780749440725
Book Description
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
Editorial Reviews
About the Author
Philip Henslowe was chairman of the Education and Training Committee at the Institute of Public Relations in England. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on PR at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has runs training courses and is the author of several books on public relations.
