Author(s): Ruth Breeze (Author), Ken Hyland (Series Editor)
Publisher: Bloomsbury Academic
Publication Date: February 26, 2015
Edition: Reprint
Language: English
Print length: 224 pages
ISBN-10: 1474222870
ISBN-13: 9781474222877
Book Description
Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
Editorial Reviews
Review
As an experienced ESP-teacher, Ruth Breeze manages to offer an excellent and broad introduction to corporate discourse, extremely useful for undergraduate students in business communication. Her review ofcontemporary research is up-to-date and well documented, offering an olympian point of view on most important contemporary approaches to corporate discourse. In her analyses of job ads, CEO-letters, advertising and web genres, she convincingly discusses recent trends in both the professional world and in academia.
Drawing on some of the most established discourse analytical frameworks, Ruth Breeze in “Corporate Discourse” offers a comprehensive, insightful, and critical account of some of the typical discursive actions of present-day corporations.
Book Description
Uses a range of analytic techniques to examine corporate discourse in many different forms.
About the Author
Ruth Breeze is Full Professor at the University of Navarra and the PI of the Public Discourse research group (Universidad de Navarra, Spain). She is the author of Corporate Discourse Reprint Edition (Bloomsbury, 2015) and Rethinking Academic Writing for the European University.
Ken Hyland is Professor of Applied Linguistics in Education at the University of East Anglia, UK.
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