The Profitable Consultant: Starting, Growing, and Selling Your Expertise

The Profitable Consultant: Starting, Growing, and Selling Your Expertise book cover

The Profitable Consultant: Starting, Growing, and Selling Your Expertise

Author(s): Jay Niblick (Author)

  • Publisher: Wiley
  • Publication Date: 22 Mar. 2013
  • Edition: 1st
  • Language: English
  • Print length: 288 pages
  • ISBN-10: 1118553136
  • ISBN-13: 9781118553138

Book Description

Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to “sell” and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services — to even more clients.

Editorial Reviews

Review

“…a refreshing, effective and surprisingly simple alternative that just works!”
Anthony Robbins, entrepreneur, bestselling author and Peak Performance Strategist

“Jay rewrites the sales and marketing playbook for the consulting and coaching industry!”
Marshall Goldsmith, New York Times and million copy best-selling author of MOJO and What Got You Here Won’t Get You There

“This is a new mindset, one which is totally compatible with my concept of becoming a profitable consultant. Get a copy of this book today.”
Jim Cathcart bestselling author and member of the NSA Speaker’s Hall of Fame

“I wholeheartedly recommend this book to any professional consultant engaged in business development. In other words, all of us!”
Dr. Tony Alessandra, bestselling author of Collaborative Selling and The Platinum Rule for Sales Mastery

“About time someone stepped up and took on the conventional way consultants have been taught to grow and sell and turned that on its head.”
Philip McKernan, international bestselling author, speaker and President at Philip McKernan Inc.

“If you’re looking for ways to grow your practice, stop searching – this book is the answer!”
Greg Habstritt, Founder and President, SimpleWealth Inc.

“If you want more clients and more time to do what you love, study this book and put Jay’s methods to use.”
Noah St. John, bestselling author of The Secret Code of Success

“The Profitable Consultant provides a system, a methodology to get more business and faster – if you are a consultant/coach.”
Mike Koenigs, Founder/CEO Traffic Geyser

From the Inside Flap

If you’re considering becoming a consultant, you’ve probably spent much of your life honing your business expertise. But no matter how experienced professional business consultants and executive coaches may be, many find selling extremely uncomfortable. The greatest struggles a consultant faces are generating more qualified leads and turning those leads into actual paying clients.

Taking traditional beliefs about how best to “sell” and turning them completely upside down, The Profitable Consultant rewrites the business development playbook for the consulting and coaching industry. Written for the independent business consultant looking to grow his or her practice, Jay Niblick teaches how to deliver more value and generate even more revenue. Distilling years of best practices from some of the most successful consultants in the world, this book delivers easy-to-apply advice that will help automate marketing efforts, increase profit margins, secure more business, and keep clients longer. This field-tested advice includes how to:

  • Price your services to yield the greatest profits
  • Determine whether you have what it takes to become a consultant
  • Clarify your target market and build a Unique Value Proposition custom-fit for your audience
  • Develop and deliver an education-basedmarketing strategy
  • Write a killer press release that hooks a reporter to cover your story
  • Focus on becoming the Business Diagnostician
  • Customize your communication style to each individual client
  • Muster the courage to change how you do business

You can’t just sit back and wait for business to come to you. You may be an expert in your field, but The Profitable Consultant will make you an expert in how to grow a lucrative and long-lasting consulting practice.

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