Wow! eBook
Power Selling: Seven Strategies for Cracking the Sales Code
Author(s): George Ludwig (Author)
- Publisher: Kaplan Publishing
- Publication Date: July 1, 2004
- Language: English
- Print length: 256 pages
- ISBN-10: 9780793185719
- ISBN-13: 9780793185719
Book Description
Power Selling distills the hundreds of strategies, techniques, and behaviors used by the world’s best salespeople to seven strategies.
Every year, it seems, there’s a new “can’t fail” approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more pressure to produce. George Ludwig believes salespeople deserve better. He’s spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally “cracked the selling code,” as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas. Salespeople who are tired of theories and hungry for results will welcome this simple, powerful tool for achieving extraordinary sales outcomes. PowerSelling helps readers realize and appreciate their own power, including the power of:
* Reputation: including ways to invest and leverage their identity for increased sales.
* Real Passion: or how to direct their psychology and physiology for greater results.
* Research: how to diagnose prospects more effectively following the RPM Questioning Model.
* Rapport: how to engage prospects faster and with more credibility.
* Resource Management: how to utilize their primary “tools” to seize more sales.
* Resiliency: with advice on turning sales setbacks into sales comebacks.
* Relationships: or how to convert client satisfaction into unbreakable client loyalty. Asking readers to raise the bar on their personal best, Ludwig gives salespeople the tools they need to heighten awareness, change behaviors, and make the most of innate sales skills. Readers will also have access to a ten-minute online quiz to test their current proficiency of the seven powers.
Every year, it seems, there’s a new “can’t fail” approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more pressure to produce. George Ludwig believes salespeople deserve better. He’s spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally “cracked the selling code,” as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas. Salespeople who are tired of theories and hungry for results will welcome this simple, powerful tool for achieving extraordinary sales outcomes. PowerSelling helps readers realize and appreciate their own power, including the power of:
* Reputation: including ways to invest and leverage their identity for increased sales.
* Real Passion: or how to direct their psychology and physiology for greater results.
* Research: how to diagnose prospects more effectively following the RPM Questioning Model.
* Rapport: how to engage prospects faster and with more credibility.
* Resource Management: how to utilize their primary “tools” to seize more sales.
* Resiliency: with advice on turning sales setbacks into sales comebacks.
* Relationships: or how to convert client satisfaction into unbreakable client loyalty. Asking readers to raise the bar on their personal best, Ludwig gives salespeople the tools they need to heighten awareness, change behaviors, and make the most of innate sales skills. Readers will also have access to a ten-minute online quiz to test their current proficiency of the seven powers.
Editorial Reviews
Review
Power Selling is a must-read book for anyone who makes a living by selling which is everyone! — Jeffrey J. Fox Bestselling Author, How to Become a Rainmaker
Realize your highest performance…use what’s in this book. —
Anthony Parinello Wall Street Journal Bestselling Author of Selling to VITOtmRealize your highest performance…use what’s in this book. —
Anthony Parinello, Wall Street Journal Bestselling Author of Selling to VITOtmThis book shows you how to supercharge yourself and put your sales career onto the fast track. —
Brian Tracy, Author, Goals!This book will give you the information, knowledge, and wisdom you need to master your sales career. —
Nido Qubein, Chairman, Great Harvest Bread CompanyAbout the Author
George Ludwig has more than twenty-five years of sales, sales management, and sales training experience, including five years of presenting his sales success seminar all over the country. Ludwig worked eight years for Johnson & Johnson at the national level, is licensed in real estate, and spent a year in car sales. Today, Ludwig is a nationally known keynote speaker, sales trainer, sales coach, and corporate consultant, presenting over 80 times a year. He teaches Sales Success and Peak Performance to various corporations and associations, including Coldwell Banker, Sprint, Bank One, Southwest Airlines, Mazda North America, Century 21, Purdue University, Johnson & Johnson, and countless others. He is a popular contributor to trade publications and newspapers, including Selling Power Magazine, Sales and Marketing Management Magazine, Entrepreneur Magazine, Investors Business Daily, TIME Magazine and The New York Times.
