Wow! eBook
Mastering Technical Sales: The Sales Engineer's Handbook 2nd Edition
Author(s): John Care (Author), Aron Bohlig (Author)
- Publisher: Artech House
- Publication Date: August 1, 2008
- Edition: 2nd
- Language: English
- Print length: 340 pages
- ISBN-10: 1596933399
- ISBN-13: 9781596933392
Book Description
Take your career to new heights by adding powerhouse sales and presentation skills to you technical background. This newly revised and expanded edition of Mastering Technical Sales; The Sales Engineer’s Handbook oilers invaluable insights and tips for every stage of the selling process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding decades. The second edition features nearly 40% new material, including how to make the most of webcasts and remote demonstrations, how to give impressive “snap” demonstrations, and how to use CRM/SFA systems effectively.
Editorial Reviews
About the Author
John Care is managing director at Mastering Technical Sales. He has spent numerous years building world-class Sales Engineering organizations at companies such as Oracle, Sybase, Vantive, Clarify, Business Objects. Mr. Care holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia.
Aron Bohlig is a technology investment banker at Credit Suisse First Boston in San Francisco, where he is responsible for putting together the IPOs of hi-tech corporations. Previously, he was director of vertical product management at Nortel. Mr. Bohlig holds B.S. degrees in both information technology and English from the University of Puget Sound, Washington and an M.B.A. from the Wharton School, University of Pennsylvania.
