Wow! eBook
Mom Blogging For Dummies
Author(s): Wendy Piersall (Author), Heather B. Armstrong (Foreword)
- Publisher: John Wiley & Sons
- Publication Date: 15 July 2011
- Language: English
- Print length: 384 pages
- ISBN-10: 1118038436
- ISBN-13: 9781118038437
Book Description
The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in–demand personal brand.
- Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog
- Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog
- Addresses delicate issues such as dealing with privacy and family members who don′t want to be featured on your blog
- Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling
- Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach
This beginner guide presents baby steps for breaking into the often–daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.
Editorial Reviews
From the Back Cover
Ever dream of turning your blogging hobby into a business? Of course you have that′s why you picked up this book! Here′s the scoop on setting up a blog, how to promote it and gain readers, what it takes to appeal to advertisers, and some really important stuff about legalities, developing a business model, and protecting your family′s privacy.
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If you′re just beginning compare the pros and cons of WordPress and Blogger, establish your blog, and find your niche
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What will grab them learn the secrets of writing blog posts that people will want to read
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Choose a business model study the different models, find the one that fits your content and comfort zone, and put your plan in writing
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Follow the rules know and follow ethical standards, create editorial, disclosure, and privacy policies, and stay legal
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Be brand–friendly make it easy for brands to work with you and learn how to toot your own horn
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Ad ventures prepare your blog for advertising, learn to price and sell ads on your blog, and explore ad networks
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Plan ahead learn to think like an entrepreneur and lay the foundation for a range of opportunities
Open the book and find:
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Why not all mom bloggers are mommy bloggers
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Simple things that can make your blog irresistible
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The many ways your blog can make money
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How to measure your success
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Tips on becoming an expert
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Blogging ethics and etiquette
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What a blog network is and whether you want to build one
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Ten costly mistakes to avoid
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How to use your blog to get a book deal
Learn to:
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Start your blog and create the right look and feel
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Find your own unique voice and niche
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Determine the right business model for your blog
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Use your blog to sell your products and services
