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Author(s): Fiona Mclean (Author)
- Publisher: Routledge
- Publication Date: December 26, 1996
- Edition: 1st
- Language: English
- Print length: 268 pages
- ISBN-10: 0415152933
- ISBN-13: 9780415152938
Book Description
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Editorial Reviews
Review
‘Fiona McLean’s book is particularly welcome since she has achieved a scholarly text, demonstrating clear understanding of the ethos of museums, as well as breadth of knowledge of marketing itself.’ – Heritage Development
“This book should be a resource, not just for museum marketing professionals, but also for museum directors, trustees, politicians and others who have oversight responsibility for museums.” – Museum International
About the Author
Fiona McLean is a Lecturer in Marketing at the University of Stirling. She has been widely published in journals on her special research interest: the application of marketing to the museum and heritage industry.
