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Farm Business Management: The Human Factor
Author(s): P. Nuthall (Author)
- Publisher: CABI Publishing
- Publication Date: 5 Nov. 2009
- Edition: Illustrated
- Language: English
- Print length: 240 pages
- ISBN-10: 1845935985
- ISBN-13: 9781845935986
Book Description
The underlying economic factors that effect primary production are frequently studied and written about – soil quality, animal health, climate, machinery – but this is the first book to explore the role of the psychology of the manager running the farm business, the person responsible for staff, strategic decisions and financial success or failure. The book addresses fundamental questions such as the process of decision making, personal skills, and methods to improve managerial ability.
Editorial Reviews
About the Author
Peter L. Nuthall has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.
