Wow! eBook
Emarketing Excellence 2nd Edition
Author(s): Dave Chaffey (Author), P. R. Smith (Author)
- Publisher: Butterworth-Heinemann Ltd
- Publication Date: 8 July 2005
- Edition: 2nd
- Language: English
- Print length: 360 pages
- ISBN-10: 0750663596
- ISBN-13: 9780750663595
Book Description
As with the rest of the “Emarketing Essentials” series, the key features of “Emarketing Excellence” are that it is: Applied – Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical – case studies from B2C, B2B, NfP, large and small organisations as practical – UK and European emphasis; Balanced – insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints – not just the author’s view, but also other leading opinion formers; Dynamic – content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible – Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful – The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.
Editorial Reviews
About the Author
A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.
