Wow! eBook
The Economist Guide to Business Modelling 3rd Edition
Author(s): John Tennent (Author), Graham Friend (Author)
- Publisher: Economist Books
- Publication Date: 11 Aug. 2011
- Edition: 3rd
- Language: English
- Print length: 288 pages
- ISBN-10: 9781846683831
- ISBN-13: 9781846683831
Book Description
All organisations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes. The current edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible and easy-to-use business models for analysing the upside or potential downside of any business project, however small or large. Key features include:
· Fully Excel 2010 aligned with enhanced Excel and business content
· More model evaluation techniques to help with business decision-making
· Helpful key point summaries
· Website from which model examples given in the book can be downloaded
For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this is an invaluable guide to how to build spreadsheet models for assessing business risks and opportunities.
Editorial Reviews
Book Description
About the Author
Graham is the Managing Director of Coleago Consulting Ltd, a boutique consulting firm specialising in the telecommunications, media and technology sectors.
Graham leads complex strategic and financial, multi-billon dollar projects around the world for clients involved in the telecommunications sector. Graham is experienced in advising on issues of strategy and value creation at board level, across a broad spectrum of communication businesses. He is a creative and innovative facilitator and business coach and co-author of The Economist Guide to Business Modelling and The Economist Guide to Business Planning. He is an expert in telecommunications strategic and business planning, business modelling and financial forecasting and valuation.
Before forming Coleago Consulting in 2001 with Stefan Zehle, Graham worked for Cable & Wireless where he provided internal consulting support across the C&W portfolio of mobile businesses including projects in China, Hong Kong, Macau and Australia. Prior to C&W, Graham worked as a management consultant at Price Waterhouse Coopers in the Financial Management and Business Appraisal Practice.
Graham holds both an M.A. and an M.Phil in Economics from Trinity College, Cambridge and is also a Chartered Accountant. When not consulting Graham pursues his passion for skiing through the Extreme Ski School he established in Verbier, Switzerland.
