Disciplined Entrepreneurship Expanded & Updated: 24 Steps to a Successful Startup 1. Edition

"My go-to book when building my companies. Accessible, rigorous, gives clear direction."
Frederic Kerrest, Co-Founder of Okta, author of Zero to IPO

"A must-read. The first version, which was published in 2013, has proven to be the best book for entrepreneurs, investors, and entrepreneurship educators on building a high-growth startup. This update looks to be even better."
Mark Gorenberg, Founder and Managing Director, Zetta Ventures; former Director of the US National Venture Capital Association (NVCA)

"After having conducted a 10-year longitudinal research study on the effect of this methodology, the evidence is clear that it had a profoundly positive impact on participating students' rates of success (69% 5-year survival rate) and magnitude of success."
Professor Daniela Ruiz Massieu, ITAM University, Mexico

"Using this methodology with existing entrepreneurs showed dramatic improvement effective immediately. Within twelve months the companies saw an average increase of their annual revenue of 200%."
Fiona Bennington, Director of Entrepreneurship, Catalyst Technology Hub, Belfast, Northern Ireland

Interest in entrepreneurship is at an all-time high and for good reason--and it's not about to stop. Entrepreneurship is a way to solve problems and increase our quality of life, as well as a way for people to take control of their own lives. Yet some feel it is something they cannot participate in. This book shatters that myth. It will give you a clear and accessible path to become an entrepreneur yourself.

There is nothing mystical about entrepreneurship. It is a craft that can be taught and continually improved over time. It is a mindset, skill set and way of operating that will be fundamental to all people in a rapidly changing world.

Disciplined Entrepreneurship offers a proven, comprehensive, integrated, and step-by-step approach to transforming yourself into an entrepreneur. It provides a road map to creating innovative and highly-successful products which is at the core of every great company. It focuses on both the sequential and iterative process that builds your confidence and skills to see the future with much more optimism. Whether the answer is creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 accessible steps that any industrious person can learn and perform...and get better at over time.

This step-by-step guide to creating a new venture shows you how to systematically analyze and determine:
* Who is your initial target market segment (Beachhead Market)
* What critical value you can create for your customer (Quantified Value Proposition)
* How your customer acquires your product/ solution (Decision-Making Process)
* How you make money from your solution (Unit Economics)
* How you should build your solution (Minimum Viable Business Product)
* How you scale your business (Product Plan for Follow-on Markets)
* And much, much more!

Since this book was initially released in 2013, it has changed the field of entrepreneurship. It has sold hundreds of thousands of copies, been translated to over two dozen different languages, used in hundreds of schools and other organizations, won numerous awards, and become the foundation for online courses taken by hundreds of thousands more across the globe. Most of all, it has helped create a new generation of millions of innovation-driven entrepreneurs.

This new Expanded and Updated Edition of Disciplined Entrepreneurship offers the wisdom of the original in a more concise fashion but also with updated examples and new developments in the field. It also integrates into one book key elements of the successful Disciplined Entrepreneurship Workbook as well as links to an online library of additional resources. If you are a first-time or repeat entrepreneur, this book, Disciplined Entrepreneurship, will help you take your game to the next level. Everyone has entrepreneurship in them, and this book will help bring it out.