Twenty-First Century Estate Agency

With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry. Technology can help to improve the competitiveness and sometimes-tarnished image of estate agents in the eyes of the general public

The book contains case studies from international markets. A comparison with the US shows that estate agency is the fifth most revered profession in the country a very big difference to the UK! US agents are also able to demand higher fees than their UK counterparts due to the complete service they offer. The case studies show other differences, including the fact that in some countries estate agents have to be qualified. Will this ever be a feature in the UK?

It inspires by showing how competitive the industry is and how each competitor needs to adopt new approaches to outwit rivals and to reassure an increasingly sceptical public that agents are worth using, add value and earn their commission