Business Research Methods 3rd Edition

Barry Babin is Morris Lewis Professor and Chair of Marketing, Analytics and Professional Sales at the Ole Miss Business School, University of Mississippi, USA and Executive Director of the Academy of Marketing Sciences. In addition to co-authoring four textbooks, he has published over 100 research publications in periodicals including the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Business Research (JBR), Journal of Consumer Research and European Journal of Marketing. Professor Babin also has won numerous honours for his research, including the University of Southern Mississippi Louis K. Brandt Faculty Research Award (on three occasions) and the prestigious Harold W. Berkman Distinguished Service Award.

Jon Carr is the Jenkins Distinguished Professor of Entrepreneurship at North Carolina State University, USA where he teaches courses in new venture planning at the undergraduate and graduate level. His research focuses on entrepreneurship, family business and organizational behaviour. He has published articles in journals such as the Academy of Management Journal, Journal of Applied Psychology, Entrepreneurship Theory & Practice, Journal of Management and the Journal of Business Research.

Mitch Griffin is a Professor of Marketing at Bradley University, Illinois, USA. His teaching interests include pricing and product strategies, marketing research and advanced marketing research. In recognition of his teaching and research, Dr Griffin has received numerous teaching, research and service awards. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behaviour, Journal of Nonprofit and Public Sector Marketing and Advances in Consumer Research.

William G. Zikmund was Professor of Marketing at Oklahoma State University, USA. Before beginning his academic career, he worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). During his academic career, Professor Zikmund published many articles in a variety of scholarly journals, ranging from the Journal of Marketing and Accounting Review to the Journal of Applied Psychology. Professor Zikmund was a member of several professional organisations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators’ Association and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science and Journal of Business Research.