Wow! eBook
B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth
Author(s): Devin Bramhall (Author)
- Publisher: Kogan Page
- Publication Date: October 28, 2025
- Edition: 1st
- Language: English
- Print length: 280 pages
- ISBN-10: 1398622516
- ISBN-13: 9781398622517
Book Description
How can you create B2B content marketing strategies that deliver predictable growth?
B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver measurable results. It combines proven principles, detailed frameworks and actionable tools to help you optimize content across every stage of the marketing cycle.
Written by B2B marketing expert, Devin Bramhall, for professionals navigating shifting buyer behavior, rapid platform changes and outdated playbooks, this book shows how to align media, technology, and audience insight to achieve sustainable growth. Drawing on real-world examples from Cisco, Help Scout and Navattic, you will learn how to:
– Develop living audience profiles that evolve with market needs
– Apply a media-first approach across owned, earned and paid channels
– Optimize content plans to align with brand and revenue goals
– Build communities that increase reach, trust and loyalty
With detailed chapters, practical models and case studies from startups to global enterprises, B2B Content Marketing Strategy equips you to implement high-impact strategies that strengthen credibility, accelerate growth and enhance your career impact.
Themes include: strategy, principles, B2B marketing, media-first approach, content optimization, audience engagement
Editorial Reviews
Review
“
Devin Bramhall is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares – always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you’re looking for a smarter way to think about content and the business of marketing, you’re in the best possible hands.” ― Amanda Natividad, VP Marketing, SparkToro“There’s the way people tell you that marketing works, and then there’s the way it actually works – it’s the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to
Devin. I can’t wait to send this to everyone on my team.” ― Sean Blanda, Owner, Gate Check Studios“This is a marketing truth-teller at her best, and it’s a good thing too: B2B marketers desperately need to evolve.” ―
Jay Acunzo, author of ‘Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work’“
Bramhall‘s authentic voice and originality of thought come through the written words like you’re sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you’ve ever met. She doesn’t just challenge conventional wisdom; she ignores it entirely when it doesn’t serve her systems-level thinking.” ― Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor
