Wow! eBook
Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks
Author(s): Michael Hülsmann (Editor), Nicole Pfeffermann
- Publisher: Springer
- Publication Date: March 25, 2011
- Language: English
- Print length: 436 pages
- ISBN-10: 3642172245
- ISBN-13: 9783642172243
Book Description
Introduction.- Part I-Strategic Perspectives on Innovation.- Part II-Communicative Perspectives on Innovation.- Part III-Integrated Perspectives on Innovation.- Part IV-Best Practices.
