Brandon Steiner has gone from a kid who sat in the cheap seats at Yankee Stadium to CEO of Steiner Sports, one of the largest sports marketing and memorabilia companies in the world, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner’s multiple entrepreneurial adventures, during which he has both learned and taught others his fair share of “rules,” and developed some of the most innovative approaches to business—methods that companies in any industry would be wise to employ themselves.
You Gotta Have Balls closely follows this Brooklyn kid’s remarkable journey, from his first job at a neighborhood fruit stand, to his remarkable partnership with Notre Dame football, to his purchase of Yankee Stadium. Along the way, Brandon shares the business philosophies and ideals that allowed him to become the industry force that he is, including:
- First to market is everything
- Ask “What else?” when working with clients to enhance relationships and elicit more business
- Don’t expand just for the sake of expanding; do it in areas and industries where your passion lies and where you’re likely to succeed
- Don’t just sell to people; help people
- Align people with their strengths
- Train employees while they’re in the minor leagues to prepare them for the majors
- Find your passion through commitment, as opposed to the other way around
Nerve, brass, sass, chutzpah, moxie—whatever you want to call it, you gotta have it. Discover the path where you’re most likely to succeed, and then apply this strategic advice to your endeavors and put yourself ahead of the competition.
From the Back Cover
Praise for You Gotta Have Balls
“Brandon Steiner’s story illustrates not only how You Gotta Have Balls, but how to keep a million balls in the air at the same time. His delightful, insightful anecdotes will inspire anyone juggling life’s challenges.”
—HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
“It takes tremendous confidence and vision to start your own business and great leadership and execution to build it into a market leader. That’s exactly what Brandon has done.”
—DEREK JETER, All-Star shortstop for the New York Yankees
“Brandon has been a tremendous partner and friend over the years. He is one of the true playmakers in this business.”
—ELI MANNING, quarterback for the New York Giants
“This book will light your fire, make you laugh your ass off, and respect the courage and the character of Brandon Steiner, a person that comes along once in a lifetime—and use his balls-growing experience and wisdom to grow your own. BUY THIS BOOK NOW!”
—JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Bible
“Brandon Steiner is the real closer when it comes to big business.”
—MARIANO RIVERA, pitcher for the New York Yankees
“Nobody ever goes into Brandon’s office—it’s still too crowded.”
—YOGI BERRA, baseball legend and Hall of Famer
“I’ve known Brandon Steiner for the past twenty years, and I’ve never seen anybody more dedicated or committed to excellence in overcoming problems than him. His attitude is infectious, his competitiveness is unmatched, and his concern for other people is inspirational. I’ve learned a great deal from Brandon by being around him, and I’ve learned even more from his book.”
—LOU HOLTZ, legendary football coach, active sportscaster, author, and motivational speaker
“Being a good entrepreneur is like being a good point guard. You have to be creative, to see into the future, and to execute the best play possible. In this book, Brandon shows you how to do all of it.”
—MAGIC JOHNSON
About the Author
BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.
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