Wow! eBook
Writing White Papers: How to Capture Readers And Keep Them Engaged
Author(s): Michael A. Stelzner (Author)
- Publisher: Whitepapersource Pub
- Publication Date: 30 Aug. 2006
- Language: English
- Print length: 199 pages
- ISBN-10: 0977716937
- ISBN-13: 9780977716937
Book Description
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project–from performing the needs assessment to attracting prospects with creative marketing tactics.
Editorial Reviews
From the Inside Flap
White papers are at the forefront of an educational marketing revolution. Powerful enough to lure readers and able to persuade with unyielding strength, the well-written white paper is a super weapon in the marketing professional’s arsenal. Wearing many hats, the white paper can talk business or converse technically, and it can inform or influence. Best of all-it is highly sought-after. The white paper’s underlying strength rests on this premise: If you give readers something of value, they will give you their loyalty, and ultimately their business. This book aims to equip anyone with the tools necessary to immediately begin writing white papers that attract readers and keep them engaged.
About the Author
Michael Stelzner is one of the world’s leading authorities on the topic of writing and marketing white papers. He has written nearly 100 white papers for many of the worlds most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard, Cardinal Health and SAP. Michael is also the executive editor of the 20,000 reader WhitePaperSource Newsletter.
