Wow! eBook
Writing Music for Commercials: Television, Radio, and New Media 3rd Edition
Author(s): Michael Zager (Author)
- Publisher: Rowman & Littlefield
- Publication Date: February 19, 2015
- Edition: 3rd
- Language: English
- Print length: 328 pages
- ISBN-10: 9780810884106
- ISBN-13: 9780810884106
Book Description
Writing Music for Commercials: Television, Radio, and New Media, Third Edition
Editorial Reviews
About the Author
Recipient of numerous advertising awards for his musical, including a Clio, International Film Festival Awards, Art Directors Club Awards, and a Mobius Advertising Award, Michael Zager is the Dorothy F. Schmidt Eminent Scholar in Performing Arts, professor of music and director of the Commercial Music Program at Florida Atlantic University. He is the author of Music Production for Producers, Composers, Arrangers, and Students (2nd edition, Scarecrow Press, 2012). He has composed, arranged and produced music for more than 400 commercials for clients, including Dr Pepper, MCI, Masterlock, Cablevision, Malt Liquor (music sung by Kool and the Gang, the Spinners, .38 Special, and the Chi-lites), Bounce (music sung by Whitney Houston), Budweiser, Crest, Kodak, Ivory Shampoo, Maxwell House Coffee, Clearasil, Lancôme, Volvo, and Burger King.
