
How to Write a Marketing Plan (Creating Success): Your Guide to Effective Argument, Successful Analysis and Independent Study
Author(s): Tom Chatfield (Author)
- Publisher: SAGE Publications Ltd
- Publication Date: 23 Nov. 2017
- Edition: 1st
- Language: English
- Print length: 328 pages
- ISBN-10: 1473947146
- ISBN-13: 9781473947146
Book Description
This helpful book is your personal toolkit for demystifying critical engagement. Author Tom Chatfield will show you how to sharpen your critical thinking by developing and practicing this specific set of skills, so you can…
- Spot an argument and understand why reasoning matters
- Discover errors and evaluate evidence
- Understand and account for bias
- Become a savvy user of technology
- Develop clear, confident critical writing
Editorial Reviews
Review
Tom Chatfield’s Critical Thinking contains sensible, grounded examples, and illustrations...serving as a useful primer to the subject. This is a book happy to be written on, queried and argued with. The exercises sprinkled throughout are well judged and encourage a deep reading. The consistency of tone and design make it an impressive achievement, bringing light and clarity to an area which can present as murky and vague. I recommend it strongly. It will certainly be a useful addition to the teaching materials my school already uses, but its appeal goes well beyond classroom walls due to its breadth, depth and the clarity of its outlook...I would be very happy to see students and colleagues alike walking around campus with dog-eared, annotated and bookmarked copies of Critical Thinking. -- Tim Jones
I can’t stress enough what an excellent addition this is to a rather - what I thought, anyway – saturated market. Well done to all involved! It’s a very comprehensive text, and one which I’d happily recommend to staff and students alike. I’ll certainly be drawing inspiration from it when building class resources in future.
-- Sunny Dhillon Published On: 2017-12-13
Some people are naturally gifted critical thinkers (and, if you’re a researcher, it’s pretty hard to advance without some skill in that area) but for those who need to rethink their thinking or want a crash course in how to develop and hone their analysis skills, Tom Chatfield’s new book is well worth picking up… The engaging workbook-style layout helps keep the information being imparted consistently interesting and fun to absorb. -- Joseph Rydholm
I was pleasantly surprised to discover how accessible and engaging this book is. Some other texts on the topic can be daunting and challenging to read, with concepts not always being easy to grasp. However, the subject is presented in a user friendly way. -- Andrew Southgate
Tom Chatfield’s Critical Thinking is probably the most essential book I’ve ever read. Not because it offers groundbreaking insights, but because it makes you stop and think, in a world whose pace is ever-increasing. If you’re new to academia, the book prepares you for the challenges of evaluating established theories and forming cohesive, convincing and sound arguments of your own. -- Ludwig, 1st Year International Management
The book provides you with hands-on skills that are directly applicable. Not only are they put forth through real-life example arguments, but they are strongly reinforced by academic arguments and grounding. [Chatfield] deconstructs complicated concepts to its simplest form and renders it accessible to anyone that wishes to delve into their own mind and practices. -- Luca, 2nd Year Management
Critical thinking is a greatly valued skill for employability and Chatfield emphasises the importance of being skeptical. Information presented to us should be questioned and evaluated, especially in a world where vast amounts of information are available at our fingertips. The book successfully achieves its aim of helping one be able to think critically for themselves in order to both benefit your own work and challenge the works of others. -- Marina, 1st Year Management
Tom Chatfield has excelled at the way to interact with the independent learner in this book by explaining not just the skill of critical thinking, but the reasons behind its need in the day-to-day life. ‘Critical Thinking’ will leave one with a universal skill which is crucial to any millennial in the modern world. A perfect guide to better learning and beyond.
-- Yan, 1st Year Computer and Management Sciences
This is a very comprehensive, well elaborated and clearly structured book. It provides readers with systematically organized concepts and skills to improve their critical thinking in an easily accessible way, laying a vital foundation for their future academic study, professional work and life. It is especially helpful for the first-year college students who are about to embark on their academic life.
-- Shuo Zhao, CAES, Surrey International Institute (SII), Dongbei University of Finance and Economics (DUFE), Dalian, China
‘Critical thinking’ is easy to read with an engaging format. As a researcher, I think it will be useful for thinking about written and verbal arguments: helping readers make and recognise an argument, and understand when a valid argument isn’t being made. -- Imogen Birch, senior researcher, Citizens Advice
The best illustrated and typeset book in academic publishing. -- Lee Fallin Published On: 2020-09-30
Tom Chatfield brings a freshness and earthiness to the topic of scholarly thinking. He writes clearly to an audience of students -- you can imagine the conversations in the classroom, real or virtual. He successfully adds layers of communication. The book is essentially a three-dimensional conversation.
The core text covers a myriad of advice and discussion regarding the practical nature of critical thinking. It is enhanced by annotations and highlighting. While these may be potentially distracting for a conventional reader (oh dear!), they do two important things. First, they validate the asides that pop into a reader′s mind all the time. Secondly, they give permission for the text to be a living text. It is messy and begs to be messier. Quirky graphics do what cartoons have always done -- make the obvious, sometimes cutting, comments -- in ways that serious texts may stultify or avoid.
The book provides an accessible entry for both undergraduate and postgraduate audiences interested in understanding both study and research methodology. It will assist research students to maintain intellectual rigour in their work. All that is missing is the Very Short Version, for the student who does not understand they they need to learn critical thinking. -- Bill Boyd ― drupal Published On: 2017-12-15
The reasonable price of this text caught my attention immediately, but it was the lively, novel style of the text that "sealed the deal." I expect a Sage text to include comprehensive, top quality information and I wasn′t disappointed here. My students love this text -- especially when compared with the style and cost of the book we used previously. Tom Chatfield is my critical thinking guru! -- Catherine Pratt ― drupal Published On: 2018-10-08
Excellent text for explaining and encouraging critical thinking. Accompanying resources are useful too. -- Clare Forder ― drupal Published On: 2020-05-06
This is a great book that students find accessible and engaging. It has helped considerably in enabling them to think about critical engagement in their writing, particularly for students at Masters and doctoral level. -- Dr Andrew Reeves ― drupal Published On: 2018-12-18
This is an engaging text, suitable for use across a range of topics and disciplines. It does not go into too much depth and its informal style works well for undergraduates and post graduates coming to terms with criticality. Offers some useful frameworks and guidance. A good resource for students and tutors. -- Dr Jane Jackson ― drupal Published On: 2018-10-30
student-friendly
format
content
Excellent resource!
Have had much interest from other faculty in several institutions. -- Dr Kay King ― drupal Published On: 2019-09-30
A very good book which is very well written. I received a copy on time and it′s on my reading list. -- Dr Kweku Adams ― drupal Published On: 2018-09-13
REALLY HELPFUL FOR ALL STUDENTS IN THEIR CRITICAL THINKING -- Dr Lara CORNISH ― drupal Published On: 2021-08-21
A great Resource for undergraduate study skills. -- Dr Martyn Harling ― drupal Published On: 2017-12-18
A good quality book which helps the reader to develop critical thinking and writing skill that will last a lifetime. -- Dr Nicoleta Gaciu ― drupal Published On: 2017-11-14
Chatfield′s text was a no-brainer. I could see immediate applications in our skills modules, being easily incorporated into my teaching approach and materials - full of things that can help develop a set of skills that students sometimes find elusive. -- Dr Russell Delderfield ― drupal Published On: 2018-06-27
in the process of reviewing it -- Dr Terry Inglese ― drupal Published On: 2019-01-30
I found this book extremely useful to read and translate to working examples for our BSc students. I would therefore highly recommend its use for all of our level 6 learners and will be utilising it for our larger scale intake in September 2019.
OLD_Book Product102903_Apr 26 2018 1:54PM,Matthew McCarthy,Review for Criminal Investigation and Criminal Investigation,43445,Liberal Arts Div, Northeast Community College,I have used both the 3rd and 4th editions of this book. It is well written and more importantly, realistically written. The instructor resources have come a long way in the last few years, and the book is very reasonably priced. I am switching to SAGE as my primary text supplier. -- Lance Chatfield ― drupal Published On: 2018-12-10
I never received a copy to review. -- Mr Jim Nelson ― drupal Published On: 2023-07-19
I like this book a lot. It is very well written and has lots of practical exercises that compliment the theoretical discussions of the subject. The content is well presented in a visually friendly manner that the students like. This makes the subject seem less scary to them and increases their engagement with the material. -- Mr Paul McCafferty ― drupal Published On: 2018-01-25
This is a very useful supplementary text to assist students in developing a critical ′edge′ in their thinking and writing.
Very useful for project and dissertation work. -- Mr Peter Beven ― drupal Published On: 2018-01-23
Easy to read book, learners like it -- Mrs Carole Tatham ― drupal Published On: 2022-10-27
An excellent book that engages form page 1. Students look the format and layout and have really engaged with the ideas, suggestions and advice. -- Mrs Caroline Knight ― drupal Published On: 2017-12-23
A thoroughly engaging introduction to critical thinking that can be truly personalised, with spaces to annotate included, to each and every learner as they read and explore this book. -- Mrs christine jackson ― drupal Published On: 2018-02-12
Fun to read which helps in the challenge of critical thinking. Useful exercises and notes to support students in understanding and applying critical thinking. Tom′s enthusiasm is catching. -- Mrs Kerry Lemon ― drupal Published On: 2018-04-04
The book is easy and interesting to read with information that is in keeping with the context of education today and up to date with it′s examples and scenarios. For example, it uses social media as examples to illustrate key points. This makes it real for the student. A fantastic resource. -- Mrs Susan Hutchinson ― drupal Published On: 2017-11-21
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