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Working the Crowd: Social Media Marketing for Business

2023-11-13 分类：E-business

Working the Crowd: Social Media Marketing for Business book cover

Working the Crowd: Social Media Marketing for Business

Author(s): Eileen Brown (Author)

  • Publisher: BCS, The Chartered Institute for IT
  • Publication Date: 18 Nov. 2010
  • Language: English
  • Print length: 178 pages
  • ISBN-10: 190612471X
  • ISBN-13: 9781906124717

Book Description

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Editorial Reviews

Review

Brown’s varied experience and analysis of both the small and large businesses need for social media makes her advice stand out from the crowded field – and told in the lively voice those hearing her via social media channels have come to know and love. As a business person, you already know how to work a crowded room – learn here how to extend your company and your brand across the Internet. –Betsy Aoki, Senior Program Manager, Social Media, Microsoft

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen’s years of experience in technology and networking. –Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. –Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen’s years of experience in technology and networking. –Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. –Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

About the Author

Eileen Brown began her career in the Merchant Navy and was Shell Tankers’ first female Deck Officer. She then took charge of a container shipping line before managing Microsoft’s IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies’ social media strategy and online branding.

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