Why Women Wear What They Wear

Why Women Wear What They Wear book cover

Why Women Wear What They Wear

Author(s): Sophie Woodward (Author), Daniel Miller (Series Editor), Paul Gilroy (Series Editor)

  • Publisher: Berg Publishers
  • Publication Date: November 1, 2007
  • Edition: Illustrated
  • Language: English
  • Print length: 178 pages
  • ISBN-10: 1845206991
  • ISBN-13: 9781845206994

Book Description

Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women’s lives and clothing decisions – observed and discussed at the moment of getting dressed – to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered ‘does this make me look fat?’, ‘is this skirt really me?’ or ‘does this jacket match?’, Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.

Editorial Reviews

Review

“Woodward writes in a marvelously clear and lively style, melding ethnographic analysis nicely with an accomplished rendition of appropriate theory from her related fields. This book is ideal for undergraduate as well as graduate students, and will be of value for researchers concerned with the body, fashion design, and retail. The book wears its learning lightly, provides fascinating case studies, and is a total delight to read.” ―Current Sociology

“The depth of the analysis of richly detailed observational data is admirable… an interesting, detailed look at clothing choice among a very specific demographic.” ―CHOICE

About the Author

Sophie Woodward is Professor of Sociology at the University of Manchester, UK.

Daniel Miller is Professor of Anthropology, University College London. Recent books include ‘A Theory of Shopping’, ‘The Internet: An Ethnographic Approach’ (with Don Slater) and Ed. ‘Car Cultures’.

Paul Gilroy is a historian, writer and cultural theorist and the founding Director of the Centre for the Study of Race and Racism at UCL (2019). Prior to UCL, he taught at South Bank University, Essex University, Goldsmiths, University of London, Yale University, London School of Economics and King’s College London. Gilroy is the 2019 winner of the Holberg Prize. He is known for his influential studies on black cultural expression on both sides of the Atlantic; the cultural history of postcolonial societies; and the sociology of ethnicity, race and racism in Britain.

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