Wow! eBook
Winning at New Products: Creating Value Through Innovation 5th ed. Edition
Author(s): Robert Cooper (Author)
- Publisher: Basic Books
- Publication Date: 28 Sept. 2017
- Edition: 5th ed.
- Language: English
- Print length: 448 pages
- ISBN-10: 0465093329
- ISBN-13: 9780465093328
Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step–from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
