Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
Author(s): Dan Steinbock (Author)
Publisher: Jossey-Bass
Publication Date: 25 Mar. 2010
Edition: 1st
Language: English
Print length: 304 pages
ISBN-10: 0470339667
ISBN-13: 9780470339664
Book Description
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia’s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages–such as a home base that often accounts for 30 to 50 percent of their revenues–multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of itsrevenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia’s leadership, Winning Across Global Markets reveals the remarkable story of Nokia’s resilience and endurance. Shows how Nokia’s flexibility and focus on its people and local markets drive its distinct global approach.
Includes exclusive interviews with Nokia’s senior executives and key partners
Provides a roadmap for developing, capturing, and sustaining global advantage
This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today’s ever-changing world.
Editorial Reviews
From the Inside Flap
Winning Across Global Markets
Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant.
In this groundbreaking book, Dan Steinbock explains how Nokia’s story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokiabased in a small country and with a home base market that generates less than 1 percent of its revenuesneeds to develop an innovative global strategy to thrive. To such a company, global advantagecentered on local successis a matter of life and death.
Based on exclusive access to and interviews with senior executives of Nokiafrom the CEO and chairman to regional and functional chiefsWinning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.
From the Back Cover
Winning Across Global Markets
Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant.
In this groundbreaking book, Dan Steinbock explains how Nokia’s story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia based in a small country and with a home base market that generates less than 1 percent of its revenues needs to develop an innovative global strategy to thrive. To such a company, global advantage centered on local success is a matter of life and death.
Based on exclusive access to and interviews with senior executives of Nokia from the CEO and chairman to regional and functional chiefs Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.
About the Author
Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of BusinessWeek. He divides his time among New York City, Shanghai, and Helsinki.
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