Wow! eBook
When Business Meets Culture: Ideas and Experiences for Mutual Profit 2011th Edition
Author(s): B. Munoz-Seca (Editor), J. Riverola
- Publisher: Palgrave Macmillan
- Publication Date: November 30, 2010
- Edition: 2011th
- Language: English
- Print length: 418 pages
- ISBN-10: B009ABY6NC
- ISBN-13: 9780230295117
Book Description
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture’s role as an economic developer.
