What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

by: Yohn, Denise Lee

Publisher: Wiley(2013/11/20)

Edition: 1

Language: English

ISBN-13: 9781118611258

e-ISBN-13: 9781118824337