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What Makes Business Rock: Building the World's Largest Global Networks 2011th Edition
Author(s): BILL ROEDY (Author)
- Publisher: Wiley India Pvt Ltd
- Publication Date: July 6, 2011
- Edition: 2011th
- Language: English
- ISBN-10: 8126533625
- ISBN-13: 9788126533626
Book Description
What Makes Business Rock is a business book masquerading as the memoir of one of the most important people in the music industry. In a business environment increasingly dependent on global trade it will serve as a necessary primer on how to build and manage a business when the partners on whom you depend not only don’t even speak your language, many of them have never even run a business. Roedy’s business strategies have helped make MTV the most successful and best known media brand in the world. But what makes this an important business book is that MTV International has done it by following a very different strategy than any other multinational corporation. And it has worked because Bill Roedy learned that successfully building the world’s largest entertainment network in an environment of continually evolving and developing communications platforms, while dealing with the cultural demands of countries as diverse as Aruba and Zambia, China and Ireland, requires adhering strictly to one basic There are no rules. Roedy will take readers with him as he builds his network and meets almost daily crisis around the world, from the tops of Mexican mountains to the tearing down of the Berlin Wall, from Snake Alley in Taiwan to a meal of Ox penis in China.
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