Wow! eBook
Ace Your Case IV: The Latest and Greatest
Author(s): Wetfeet (Author)
- Publisher: Wetfeet.Com
- Publication Date: September 1, 2003
- Language: English
- Print length: 128 pages
- ISBN-10: 1582073678
- ISBN-13: 9781582073675
Book Description
The latest addition to WetFeet’s popular Ace Your Case! series is packed with 15 all new cases including Business Strategy cases (e.g., a case that revolves around brand equity for a major car manufacturer), Business Operations cases (e.g., a channel distribution case for a new product launch), Market-Sizing cases (e.g., a new markets case with a licensing dilemma), and new Resume case questions. As always, each case question is accompanied by a thoughtful discussion of how to approach it and other similar cases, with annotated examples of inappropriate and appropriate answers.
Editorial Reviews
About the Author
WetFeet has developed a series of career guides aimed at helping students and mid-career professionals find the right career and get an edge in the interview process.
