Wedding marketing as ethnically specific event marketing: An empirical study in the context of large Turkish event halls in Germany

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer satisfaction and economic profitability. Through a carefully designed mixed-methods approach, the author examines the different market segments for Turkish event halls and categorizes customer preferences into clear segments. These insights serve as a key to understanding the relationships between customer demands, event design, and customer satisfaction, offering concrete starting points to improve the event experience. The analysis emphasizes the importance of diversifying business concepts, especially in the context of the COVID-19 crisis. It not only provides innovative insights into the fields of ethnic marketing and wedding marketing but also delivers practical guidance for improving marketing strategies for Turkish event halls in Germany, thereby representing a valuable resource for academic research as well as practical implementation in the area of event hall management

Ergün Kalayci is a researcher and expert in the field of ethnic and wedding marketing, with a focus on Turkish-origin communities in Germany. His academic work blends theoretical depth with practical relevance, particularly in the context of large-scale event venues.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Ergün Kalayci is a researcher and expert in the field of ethnic and wedding marketing, with a focus on Turkish-origin communities in Germany. His academic work blends theoretical depth with practical relevance, particularly in the context of large-scale event venues.