
VIDEOGAME MARKETING AND PR: VOL. 1: PLAYING TO WIN
Author(s): Scott Steinberg (Author)
- Publisher: iUniverse
- Publication Date: 11 Jun. 2007
- Language: English
- Print length: 218 pages
- ISBN-10: 0595433715
- ISBN-13: 9780595433711
Book Description
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO:TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES:IN-DEPTH HOW-TOs EXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCEO-LEVEL INSIGHT
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